Fatal Pitfalls Of Running Your Own Business

  1. Choosing an incompatible business
  2. Unrealistic expectations
  3. Using a Business Plan not tailored to you
  4. Using inaccurate sales forecasts
  5. Locating on the wrong side of the street
  6. Lease arrangements that can rob you
  7. Shortsighted financial arrangements
  8. Choosing the wrong organizational structure
  9. Missing your target market
  10. Designing a layout that discourages buying
  11. Buying costly and ineffective advertising
  12. Using inappropriate selling techniques
  13. Setting prices that hold down profits
  14. Inconsistent management
  15. Living off cash flow, not profits
  16. Letting your accountant run your business
  17. Ineffective inventory planning
  18. Chaotic management
  19. Expanding for the wrong reasons
  20. Believing that you will work forever

Source: Why Entrepreneurs Fail, James W. Halloran, Liberty Hall Press, 1991